Cited in 3 Analyst
Reports in 6 Months
Fintech Compliance Platform | Growth Stage | North America
The Challenge
Our client had developed an AI-powered compliance automation platform for financial services. Despite strong product-market fit and growing revenue, they remained virtually unknown to industry analysts and media.
The marketing team struggled to break through in a crowded market where legacy vendors dominated analyst coverage and press attention. They needed more than product announcements—they needed proprietary insights that would make journalists and analysts seek them out.
They commissioned us to create an industry benchmark report that would generate original data, reveal market trends, and position their executives as thought leaders worthy of analyst briefings and media quotes.
The Brief
- check_circleGenerate proprietary industry data and insights
- check_circleAttract analyst attention and media inquiries
- check_circleEstablish category leadership narrative
- check_circleCreate evergreen content asset for demand gen
- check_circleSupport ABM campaigns with data-driven hooks
Our Approach
Discovery & SME Interviews
Surveyed 150+ compliance professionals, conducted 20 deep-dive interviews with security leaders at financial institutions, and analyzed regulatory filing data across three jurisdictions.
Market Research & Competitive Analysis
Mapped competitor content gaps, identified underserved research topics in compliance automation, and benchmarked existing analyst reports for differentiation opportunities.
Narrative Architecture
Built story around "The State of Compliance Automation 2024"—revealing surprising gaps between perceived readiness and actual implementation maturity across the industry.
Draft, Review & Final Delivery
Created comprehensive report with executive summary, detailed methodology, data visualizations, and strategic recommendations, plus media kit with press release and journalist pitch angles.
What We Produced
A comprehensive benchmark report designed for maximum analyst and media impact:
24-Page Benchmark Report
Full-color professionally designed PDF with survey findings, trend analysis, and strategic frameworks
Data Visualization Package
15 standalone charts and infographics optimized for social sharing and media usage
Media Launch Kit
Press release, journalist pitch deck, and spokesperson briefing documents
The Results
Analyst Citations
Gartner, Forrester, and IDC referenced report data
Media Mentions
Report cited in major fintech and compliance publications
Report Downloads
From enterprise accounts in first 90 days
"This report put us on the map. Within weeks, analysts were reaching out to us for briefings instead of the other way around. It's become the foundation of our entire content strategy."
Amanda Kim
Chief Marketing Officer, ComplyTech
What Made This Work
Original Research Methodology
We didn't just aggregate existing data—we conducted primary research that revealed genuinely new insights about the compliance automation landscape.
Contrarian Findings
Report uncovered surprising gaps between what organizations claimed they were doing and actual implementation status—creating newsworthy tension.
Strategic Distribution
We orchestrated a coordinated launch targeting analysts, journalists, and prospects simultaneously, maximizing visibility and shareability.
Related Case Studies
Cloud Security Vendor
Threat intelligence drove unprecedented engagement
Identity Security Company
White paper series closed major accounts
SaaS Security Platform
Customer stories accelerated deal velocity
Ready to command authority?
Start a conversation about your technical content strategy. We typically respond within 24 hours.